Digital Marketing - Industrial Company (h/m)

Contribute to ifm's growth targets through digital marketing initiatives, including SEA/SEO,newsletters, social media, and industry portals.
Generate quality traffic to the website by implementing continued optimization efforts.
Develop targeted direct mail lists and targeted audience selection for brand promotion and vertical marketing strategies designed to grow the customer base.
Coordinate local SEO efforts to enhance online visibility and accessibility.
Analyze and optimize SEA campaigns across various media channels.
Recommend localized keywords in line with global translation efforts.
Utilize tools such as Google Analytics, Botify, Ahrefs, and Google Search Console for performance tracking.
Provide standard KPI's to gauge campaign progress, identify future requirements and gaps.
Communicate analytics findings regularly to key stakeholders.
Analyze and evaluate competitors' online marketing strategies.
Work closely with Product Sales Management and Sales teams to strategize action plans for target products, industries, and services.
Work closely with the headquarters' Marketing department, using their help and support to successfully execute marketing activities.
Engage with international Marketing colleagues to share best practices.
Collaborate with global web team and improve conversions of the e-commerce sales channel.
Gain local industries and market insights, enabling tailored marketing plans and campaigns in collaboration with Global Industry Management.
Publish content to support new customer acquisition and retention, aligning with local management.
Participate in customer visits for at least two days annually, alongside attending exhibitions.Bachelor's or Master's degree in E-commerce, Digital Marketing, or related field preferred.
3+ years of experience in Performance Marketing or agency background preferred.
Strong analytical and problem-solving skills with a data driven mindset.
Collaborative mindset with a desire to work across teams.
Ability to stay up to date with the latest trends and developments in Performance Marketing.
Understanding of industrial automation, engineering, or manufacturing industries preferred, or willingness to learn.
Professional understanding of sales principles and digital marketing funnels.
Strong verbal and written communication skills.
English level B2 or similar.

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